# Otte Oil

[Visit live site](https://www.otteoil.com/)

**Project**: Otte Oil  
**Category**: Web Design & Build  
**Status**: Live

## Project Details

### Redesign & Conversion Optimization

We partnered with Otte Oil to modernize their digital presence, initially focusing on a complete redesign of their website to better reflect their brand and support their growing regional footprint. Following the success of the initial launch, we collaborated on a second-generation redesign aimed at driving deeper engagement and measurable business growth.

**Key Project Highlights**  
- **Multi-Store and Location Locator:** We implemented an intuitive, location-based mapping system that helps customers easily find nearby store branches and tank exchange locations.
- **Storefront Product Catalog:** Integrated a custom-built digital storefront allowing visitors to view available items and inventory before visiting a physical store.
- **Conversion-Driven Redesign:** Optimized the user journey, resulting in a significant increase in online conversions, appointment bookings, and customer engagement.

## Industries

[Propane & Energy](/content/industries/propane-and-energy/index.html)

**Client**: Otte Oil